Aesthetic usability Effect

Image created with Midjourney. Image prompt:
Image created with Midjourney. Image prompt: Visualize a minimalist 2D scene of two identical digital interfaces with different aesthetics: one with a simple, pleasing design and one with a complex, cluttered design. Users are gravitating towards the aesthetically pleasing one, with thought bubbles indicating perceived ease of use

In the realm of design, aesthetics often appear as a subjective aspect, something that is considered more of an art than a science. However, when it comes to digital software products, the role of aesthetics extends far beyond simple visual appeal. This is where the aesthetic-usability effect comes into play.

The aesthetic-usability effect suggests that users often perceive aesthetically pleasing design as design that's more usable. This phenomenon was first studied in the field of human-computer interaction in 1995 by Masaaki Kurosu and Kaori Kashimura from the Hitachi Design Center. Their research found that aesthetic appeal strongly influenced users' perceptions of ease of use, even when they tried to evaluate the underlying functionality of a system.

Real-World Application of the Aesthetic-Usability Effect

Automobile Design

The design of a car is not only about aesthetics but also about its usability. A sleek, visually appealing design might cause a buyer to perceive the car as more comfortable, safer, or even more fuel-efficient.

Consumer Electronics

In consumer electronics, products that boast an aesthetically pleasing design, such as Apple's iPhone or MacBook, are often perceived as more user-friendly, even when the actual ease of use is comparable to less aesthetically pleasing alternatives.

Website Design

In the digital realm, the aesthetic-usability effect is often evident in website design. Websites with a clean, attractive design are perceived to be easier to navigate and use, leading to better user engagement and retention.

The Aesthetic-Usability Effect in Digital Software Creation

In the context of digital software products, understanding and leveraging the aesthetic-usability effect can significantly enhance user experience and engagement:

User Interface Design

An aesthetically pleasing user interface can improve the perceived usability of a software product. This can lead to increased user satisfaction, engagement, and ultimately, product success.

Error Forgiveness

Users are generally more forgiving of minor issues or errors in a software product if the overall design is aesthetically pleasing. This can buy developers time to address these issues without significantly impacting user satisfaction.

User Perception

A visually appealing design can enhance users' perception of a software product's quality and reliability, leading to higher user trust and loyalty.


In conclusion, the aesthetic-usability effect underscores the importance of aesthetic appeal in digital software creation. By crafting aesthetically pleasing designs, developers and designers can enhance perceived usability, improve user satisfaction, and ultimately create successful digital products.


The aesthetic-usability effect was first studied in the field of human–computer interaction in 1995. Researchers Masaaki Kurosu and Kaori Kashimura from the Hitachi Design Center tested 26 variations of an ATM UI, asking the 252 study participants to rate each design on ease of use, as well as aesthetic appeal. They found a stronger correlation between the participants’ ratings of aesthetic appeal and perceived ease of use than the correlation between their ratings of aesthetic appeal and actual ease of use. Kurosu and Kashimura concluded that users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the underlying functionality of the system.